The birth of the grapic T-shirt
A while ago I wrote a post on how I wear my graphic tee and on how to style a graphic T-shirt. Today’s post is part of the July Stylish Monday linkup party (you can join the party at the end of the post) and my Fashion History series. It features how the T-shirt transfered into a graphic tee. The modern possibilities to print art, words and photographs make graphic T-shirts a great medium for self-expression, sport wear as well as advertising.
Blank canvas for promotion
The first printed shirt most likely was the one that promoted the movie Wizard of Oz in 1939. However, the probably most known clothing item from this musical fairy tale are the ruby slippers worn by Judy Garland who played Dorothy. In the 1900 book, Dorothy actually wore silver shoes.
The Tee made it on the cover of a magazine
Well, it was the cover of the Rolling Stones. However, in 1942, the cover of Life magazine featured an Air Corps Gunnery School T-shirt. Hello college Tee!
The graphic T-shirt I chose to present in this post is a college one. It lists all the departments and groups of the University of Alaska Fairbanks College of Natural Science and Mathematics arranged as the antlers of a caribou.
In the 1950s, this formerly underwear became mainstream
By the 1950s, several companies in Miami, Florida began printing on t-shirts for decoration. In the late 1950s, Tropix Togs got the original license to print Walt Disney characters.
The birth of the solgan T
In 1952, Thomas E. Dewey, a Republican presidential candidate, campaigned with the probably first-ever slogan t-shirt “Do it with Dewey.” He later helped Dwight D. Eisenhower in winning the Republican presidential nomination. Starting with Johnson-Goldwater presidential campaign, presidential races had mostly red and blue graphic T’s as badges of honor. With the next election coming up, we will see a wide variety of campaign slogan shirts soon.
Leafy Souls unisex Friends Not Food shirt. Example of a political T-shirt
Printing for profit
By the 1960s, screenprinting became common. The printing industry recognized the potential of profits from graphic tees. T-shirts were popular for self-expression, ads, protests, and souvenirs. Boys’ printed tees featured race cars, sports, spacecrafts and action heros. My niece and nephew loved the Batman logo.
Paving the way from underwear to casual wear
Countercultures influenced the print designs in the 60’s. It didn’t matter whether it were the liberation of sex (e.g. In Germany, one of the “Sponti” solgans was “Wer zweimal mit derselben pennt, gehört schon zum Estabilishment.” (Who sleeps twice with the same woman belongs already to the establishment)), politics (e.g. the Kennedy Johnson 1960 presidential campaign or the peace logo), music bands and even drugs! Remember the marjuana leave?In its most pure form, it is the most democratic garment. Northdruft about slogan Tees. #quote Click To Tweet
The trendsetters soon begun doning all kinds of graphics and the comfortable former underwear also conquered the adult world beyond freebies, college gear and volunteers/supporters of politic campaigns.
However, it wasn’t before the 1970s that the graphic Tee went from being an It statement item to a daily wardrobe Must-have piece. This means it became as successful as outerwear than it was plain (blank) as underwear.
The Golden Age of joined ventures
Interestingly, it were the Punk and Rock’n Roll fashion tribes and popular music bands that boosted the sales. These band logos were mostly print on black instead of white. The idea of branded merchandise flourished and provided a second passive income for the bands as well as free advertisement by their fans. Concert memorable tees made also extra income for the screen printing industry via the joined venture with the stars.
Remember the iconic tongue of the Rolling Stones? The “Who The Fuck Is Mick Jagger”? The Sex Pistols‘ “God Save the Queen” shirt? The 1982 Queen concert shirt featuring only Freddy Mercury or the entire Queen band in front of the Union Jack?
Being a scientist by training, my fav band shirt so far is the one of Pink Flyod where the white light beam goes thru a prism and is split into all the colors of the rainbow. Originals of concert tour memoriables sell very high on eBay.
It’s a material world
In the 1980s, everything was about wearing the current It brand. The blank canva showed designer and brand logos. Normcore. Remember the Guess, Puma, Nike, United Colors of Benneton, Fila, Boss, LaCoste, Adidas, Calvin Klein, Celine, etc. prints? Ironically, the original cheap top became a statement and expensive item. The combined material, craftmentship plus print values didn’t hold up with the high price tags. In the 1990s, the logos became less obvious, while the gap between t-shirt value and the sale price became even larger than before. It seemed like an open pair of scissors. No wonder that such inflation of prices couldn’t hold long.
Back to the blank canva for opinions and fun
At the end of the 1990s with the “death of the Grunge tribe, the comfy top took a back seat. Women wore these awful empire-style waist tops that comfortable hide a tummy, love-handles, hips or a big bum. Every woman looked like being pregant! I still can’t beleave that this trend survived for almost a decade! Men re-discovered the more dressy polo-shirts or henleys.
Nevertheless, the graphic tees still sold for protest, support of political campaigns and fundraisers (e.g., Heart Walk, Search for a Cure, etc.), or as souvenirs like “I was above the Arctic Circle” and funnies as well as advertisement for products or ideas like “Alaska Grown” or events like Fairbanks Summer Arts Festival. The garment became cheap again and easily went under a dollar per wear. They also became “lazy gals”‘ personal style.
The slogans not only of the funnies often were very cynical. Just imagine a full-breasted woman wearing “Alaska Grown” right over her boobs!
My late Dad loved the funnies and I bought and sent several to him. They were just cheaper here in the US than in Germany despite of the postage. A funny that I never bought for him was “Sometimes I wake up grummpy, but sometimes a let her sleep.” My mom would have hate it and probably tossed the shirt. Note there was also the male version with “… let him sleep.”
The slogan that I found the most tasteless was “These ones are fake, my real ones wanted to kill me.” May be I am biased because my late grandma Hedi died of invasive breast cancer that went into her lungs. Also so many of my friends were diagnosed with breast cancer. I couldn’t imagine any of these women wearing that slogan. Nevertheless, I saw it on both instagram and Pinterest. Wouldn’t a sloganLadies get your mamograms. #womenhealth Click To Tweet
be as effective, be more tasteful and make more sense to remind women to get their annual mamography? Just a thought.
In the 2000s, the textile industry like RedBubble adopted the “print-on-demand” concept. Now all kind of smaller influencers could offer their personalized top to their fans or use them for their campaigns. My hubby has one by Anne Bray (Spy Girl) that features me.
The graphic T is back
This comfy wardrobe staple is having a moment again. I have to admit, I am very happy about it. Full disclosure, I am even more happy that awful pregancy style is history.
See below how my stylish blogging friends
Suzanne Bell of Ask Suzanne Bell
Andrea Schwartz of Pearls and Pant Suits
Nancy of Nancy’s Fashion Style
Julie Augustyn of Fashion Trends and Friends
Emma Peach of Style Splash
Michele Clark of Seechele Styles
Nina Bandoni Sharing a Journey
Cynthia Scurry Middle Sister Style
wear their graphic tees at the July Stylish Monday linkup party.
Check their blogs for more details and views of their looks, prints and logos and visit the
July Stylish Monday linkup party
to see more graphic Tees and other awesome summer looks. Linkup your fav print top too. I just joined the July Stylish Monday linkup party. #StylishMonday Click To Tweet
When you liked this post please share it with other fashionista. Read this cool post about the history of the graphic T-shirt. #fashionhistory #graphictee Click To Tweet
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Photos of me: G. Kramm
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