See How Environment-Friendly Fashion May Be

Sustainable, renewable, vegan, and environmentally-friendly fashion, along with zero-waste pattern cutting, have become buzzwords to appeal to various customer groups and promote a sense of well-being. Let’s see how environmentally friendly fashion is. As so often in life, it all depends on the item and the special case. Read to learn more.

Disclosure: There are affiliate links in this post. Thank you!

The New Trend to Improve Fashion Sales

Recently, merchants jumped onto the bandwagon of society’s increasing environmental consciousness to drive sales. Recycling was the first big trend. The gowns graduates rent for commencement have been made from recycled plastic bottles. H&M has collected old cashmere and wool sweaters that have been recycled into new sweaters. Some textile industries recycle some of their waste that is unavoidable during the production process.

Some merchants have gone a step further with vegan fashion. Renewable resources for fashion products are a new trend in marketing. Well, the term “from renewable resources” is sort of a mock from a physical point of view.

What Do They Mean with Fashion from Renewable Resources?

When a resource renews itself, the resulting product is not the same from a chemical point of view. It’s a new one, chemically identical. But it’s not the old one. The resource is the same one, for instance, a cotton plant for fiber, birch wood for Modal, a sheep or goat for wool. Or bamboo and hemp for cellulose, from which bamboo or hemp fiber for textiles is made.

Wouldn’t it be better to talk about sustainable resources? Are these so-called renewable resources environment-friendly because they are providing a product more than once? Well, as so often in life, it depends.

Sustainable Resources for Material Is Not Equal Environmentally-Friendly Fashion

Let’s look, for instance, at wood. Earrings, frames for sunglasses (like in the OOTD), or watches made from wood mean the trees are dead! When a deforested area is afforested, lumber can be harvested again in 50-80 years, depending on the kind of wood. In that sense, one might talk of wood as a sustainable resource.

However, it is well known that deforested watersheds have increased runoff, i.e., the risk for flooding and washout of fertile soils is increased. The land-cover change alters the local water cycle. As a result, when the area is not immediately afforested, there will be no sustainability of the wood resource possible anymore after a while.

How Environmentally-Friendly Fashion May Be If It’s Wool?

Let’s take a look at sheep and goats. They provide wool once a year. Typically, in spring, they get sheared. Sounds good, right?

The animals are vegan and graze. When there are no regulations for grazing, overgrazing can occur, causing the grass to fail to regrow. The topsoil is exposed to wind and weather. Wind may take up small soil particles and blow the fertile soil away. Intense, short rainfalls, like those that often occur in connection with summer thunderstorms, may wash the soil away. The area may desertify. If the grass were still there, its interception capacity (the storage of water on the surfaces or the blades of grass), and roots would take up water and hold the soil, respectively.

The change in land cover from grass to desert changes the local recycling of precipitation. Grassland gets less hot than the bare soil. Since it holds water back when it rains, grassland evapotranspirates more and longer than the water from a rainfall than the bare soil (where the water runs off).

Together this means how environment-friendly wool and cashmere fashion may be depends on whether the owners of the animals make sure not to overgraze their land.

Is Cotton Environmentally-Friendly?

Most of the cotton is grown with a lot of fertilizers to obtain harvests that are profitable for the growers. These fertilizers may affect the groundwater when brought onto the field in too high quantities, i.e., when not applied as recommended. Furthermore, soil bacteria may emit more gases due to the fertilizer than without it. Some of the gases may contribute to ozone formation and/or aerosol (particle) formation, i.e., they may reduce air quality.

So-called “environment-friendly”, “organic” or “bio” cotton is grown without chemical fertilizers. Sounds great for the environment, right? But what about the dung and/or waste that may be brought onto the field? What chemicals remain in the compost made from wastewater cleaning?

I recall from my childhood that my parents’ neighbors had bought sludge to improve the growth of their plants in their yard. Their kids and we, my sister and I, played in their yard after the sludge delivery. It was a huge pile, and we climbed on it to slide down. That sludge was full of used condoms! We kids hadn’t seen them before, and thought they were balloons! Well, that was just the visible debris. Who knows what was in there that wasn’t visible at first sight?

In other words, how environmentally-friendly fashion may be also depends on the kind of bio fertilizers used.

What about Qiviut?

Qiviut (kiv’-ee-ute) is the wool from musk ox. In Alaska, the resource is the live animal. Fashion made from Arctic musk ox wool stems from qiviut, either collected on the tundra or from domesticated combed animals. In Canada, qiviut mainly stems from hunted musk ox, i.e., the resource can’t “renew” the wool anymore.

The Consumers’ Trend in Environmentally-Friendly Fashion

Hard to say. But it looks like today more consumers see fast fashion as a waste of the (limited) resources. Thrifting and consigning have lost their “poor people” status as more and more fashion and style bloggers thrift and consign items (like the belt and the sandals in the OOTD) and share how to score high in consignment stores or score high on eBay. Recycling old clothes into new clothes is a thing, like upcycling an old sari into a skirt.

Slow Fashion by Thrifting

I wore this look on a nice summer day on date night with my husband. In the outfit, the belt is an eBay find. I found the sandals when looking for designer brands in thrift stores while strolling thru Georgetown on my visit to Arlington a couple of years ago. The sandals pick up the orange in the print of the dress, as do the turquoise and the fuchsia of the bag and sunglasses. I love that the dress has a color that closely matches my skin tone.

You don’t want the right outfit to be a random thing. When in doubt, it’s easy to create the right look for the situation by looking up what to wear when in How to Dress for Success in Midlife. Buy my book now if you haven’t done so already.

References

Bhatia, D., Sharma, A., and Malhotra, U., 2014. Recycled fibers: An overview. International Journal of Fiber and Textile Research, 4(4), 77-82

Mölders, N., 2011. Land-use and Land-cover Changes: Impact on Climate and Air Quality, Springer Science & Business Media.

Photos of me: G. Kramm

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