Since its inception in 1985, Dolce & Gabbana has positioned itself as one of the most iconic brands in the world. Starting with high fashion for women, D&G expanded to revolutionize cosmetics, eyewear, jewelry, leather goods, menswear, perfumes, and timepieces. Just when it seemed that Dolce & Gabbana had maximized its reach, the Italian designer introduced Alta Moda, a luxury lifestyle brand. Since its launch in 2012, its clientele list has grown to over 1,000 elite members. Alta Moda is continuing to solidify itself as an exclusive, high-end lifestyle brand.
- Global Appeal
- Focus on Art
- Products Beyond Fashion
- Casa by Dolce & Gabbana
Photo credit: Model Regina F. wearing stunning red velvet dress with gold decoration. Dolce and Gabbana, Fashion Show, Winter 2011, http://www.dolcegabbana.com/dg/fashion-show/woman/runway” by Wonderlane is licensed under CC BY 2.0
The premiere Alta Moda event by Dolce & Gabbana was held in Taormina, Italy. With inspiration drawn from Sicilian culture, this location was an appropriate choice for the exclusive weekend event that immersed guests in luxury couture. Since that time, Alta Moda events have traveled the globe, starting in other Italian cities like Venice, Portofino, and the Isle of Capri, and branching out to such exotic locales as Hong Kong and New York City. These events have drawn A-list celebrity clients from all over the world, due to the brand’s global appeal and Dolce & Gabbana’s effective immersion in the luxury lifestyle.
Focus on Art
Alta Moda takes couture to the next level, with wearable works of art that pay tribute to the small local artisans that have made Italian fashion world renowned. Encrusted with crystals, rhinestones, 3-D flowers, and diamonds, the dresses featured in every Dolce & Gabbana Alta Moda event are inspired by classic, vintage, and historic Italian art. In the runway show, some of the most incredible ensembles featured painted or heavily embroidered images from famous Italian Renaissance artists. This nod to the art community, including local craftsmen who contributed heavily to the visual grandeur of the show, is part of the attention to detail that solidifies Dolce & Gabbana’s premiere of the Alta Moda luxury lifestyle brand.
Products Beyond Fashion
Alta Moda has continued to evolve and expand as a lifestyle brand over the years. Dolce & Gabbana has added its creative vision to new categories of products through collaboration with other industries. As a results, the Alta Moda luxury lifestyle brand includes, among other things:
- Bacardi Martini Gold, by D & G
- Baci Perugina chocolates
- Donnafugata wine
- Motorola Dolce & Gabbana cellphones
- Smeg kitchen appliances
Casa by Dolce & Gabbana
Following a successful foray into high-end, non-fashion products thru collaborations, Dolce & Gabbana has launched a lifestyle brand of its own. Casa features upscale home furnishings made with the high-quality Italian craftsmanship the public expects from the Italian designer. Current offerings include blankets, candles, dinnerware, flatware, glassware, pillows, pitchers, and trays. The stylish and colorful products are both beautiful and useful. Consequently, these products offer the chance for discerning clients to add a touch of the iconic Dolce & Gabbana luxury to their homes.
Dolce & Gabbana has positioned its Alta Moda brand and other brands to encompass much more than high fashion. Thru collaboration with artisans and successful companies in adjacent industries, the Italian designer has earned recognition with their Alta Moda luxury lifestyle brand. Obviously, Casa infuses incomparable style into multiple elements and experiences.
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