Go beyond the ads suggestions

Every fashionista is well aware of the British fashion label Blue Vanilla, which is one of the rising women’s clothing brands. You probably have come across their catchy banner in the ads on various sidebars. It displays beautiful young women in various variations of great, eye-catching fashion-forward outfits with a white shop now box on the bottom. You never hit the button, well, yes, the lady in that adorable dress is not your age. You think, if only I could wear that beautiful Blue Vanilla tunic.

#midlifestyle mature fashion blogger in Blue Vanilla zip pocket pattern tunic dress
Zip pocket pattern fabric blue tunic dress c/o Blue Vanilla with own statement necklace, Hermes collier de chien bangle and studded pointy toe flats
#BlueVanilla details of fabric pattern and brand tags
Zoom-in on the neck and tags of the blue zip pocket pattern fabric tunic c/o Blue Vanilla to show the pattern, nice seams and cute label and tag banners

When you just skim over one of their banners, you may be easily misled to believe that this brand is for twenty something women only, and/or that this brand has nothing to offer for us 40 something.

Wrong! So wrong! So very wrong! Unlike many other trendy brands, Blue Vanilla focuses on style-driven, beautiful silhouettes and feminine shapes that are distinct and elegant. That’s what we 40 something and beyond focus on too, right?

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What you can find

Blue Vanilla’s huge collection encompasses pretty dresses, skirts, printed tops and chic knitwear in a variety of stylish, fun, and modern designs. You can style these items up with the more expensive basic items already in your closet to get the cool vibe of free-spirit and glamour, and the latest trend into your wardrobe – one item at a time.

#fashionover50 midlife woman in Blue Vanilla tunic dress
Side view of patterned tunic c/o Blue Vanilla to show off the zip faux pockets

This Blue Vanilla tunic dress has a great price-performance ratio

The price of this modern (color), classic tunic (cut, diamond pattern) with a twist (zip pockets) is $34. The tunic offers various styling possibilities. Thus, it will be fast below one dollar per wear – my criterion for a great price-performance ratio.

Styling suggestions

For this post, I styled the Blue Vanilla tunic as a dress which worked as I am petite (5ft4, 163cm). It would also look great with black or white pants or over a light blue, white or black pencil skirt for work. You can wear the tunic with leggings and high heels for date night. In fall, I would wear it with a turtleneck layering top underneath and matching tights. If you want to go very edgy, wear the tunic with leather pants and black pumps for First Friday or a fashion event.

details of edgy zip pocket pattern fabric tunic dress
Zoom-in on the gorgeous structured pattern fabric and edgy zip pockets of the tunic dress c/o Blue Vanilla

In summary

Blue Vanilla has pieces that work for any age when paired with personal style and, hence, should not be overlooked by us 40+ when searching for budget-friendly right-on-trend clothes for wardrobe updates.

#fashionover40 mature woman in edgy tunic dress
Zip pocket pattern fabric tunic dress c/o Blue Vanilla

Did you ever take a look at Blue Vanilla’s collection? Do you have an item from them and how do you wear it?

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Photos: G. Kramm

Disclosure: The zip pocket pattern fabric tunic dress is a sample from Blue Vanilla. The post is not endorsed by Blue Vanilla. It represents my own 100% honest opinion.

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