Monday’s Focus Alaska post on the surfboard riding dog marked the 1000th post on High Latitude Style. Looking back at these 1000 posts, I learned some astonishing things.
Review posts are among readers’ favorites
It took me a while to understand why reviews on a style blog are of great value to readers. Brands/vendors can’t delete them like the reviews on their own web page. Furthermore, product reviews on brand/vendor pages have word or character restrictions. These limits prohibit detailed discussion of fit, craftsmanship, material, quality and price-performance ratio. There is no room to explain how a reviewer came up with a thumb up or down. However, these details (lifestyle, occasions to wear an item, expected lifetime of the item) are important for a potential buyer in their decision for or against buying an item.
Reviews help online buyers in their decision making process
When at the end of the 90s, someone told me that in 20 years people will shop online at all kinds of online stores, I was skeptic. Well, at that time, I lived in Europe, where towns have a big downtown mall and malls in the suburbs. Ok, there were many people doing mail order from a catalog, but being a customer with the same store you knew what to expect. Why buying online to begin with?
Many fashion and style lovers can only buy online
Here in the US and also in Canada, there are many cities without malls, or department stores. No H&M, no Neiman Marcus, no Talbot, you name it. Living in a college/mining/tourism and military town with no department store and only small boutiques of which most don’t even offer my size, I have learned how to shop online to get the right fit, size, no matter which online store or brand I buy. Reviews are extremely helpful in this process.
Expected lifetime tells you about the quality
An expected lifetime of just a summer for a trendy of the moment bracelet at $100, for instance, is not a great deal compared to a $3500 high end gold timeless bracelet that you will wear for years to come. An expected lifetime for a classic summer dress of just one summer is only a good deal when it costs less than $20. Such short lifetime for a classic cut means low quality fabrics and/or low craftsmanship on seams.
There is nothing wrong with a low quality, cheap piece, when you are in the market for the trendy It item of this season. But nobody wants to buy a low quality item for the price of a high quality item. Period.
Every woman is on a clothes budget, …
… unless your profession is being a heiress or you married a millionaire. I always try to negotiate a promo code for my readers. Who doesn’t like to save some bugs and stretch the fashion budget? However, most brands are not very cooperative along these lines, or may be their representative has not the authority to issue a promo code.
Giveaways extend the horizon
Giveaways are great opportunities for the winner to try something new at no risk. Many readers like to have a chance to get an item they normally would not try out. Either because they are happy with what they usually use or because it is out of their comfort zone. I enter giveaways for exact that reason too. We 40+ women learned the hard way already that spending money on an item, of which we were not sure about, often was a waste of money. We also know one can spend one dollar only once.
Unfortunately, it is often hard to talk brands into opening a giveaway internationally due to postage and customs issues. While gift card giveaways don’t have these problems, they don’t have the excitement of trying something new.
Affiliate links are no money makers
Yes, I am affiliated with some stores as I disclose on my affiliate page. These affiliates are stores where I like to shop because they have either high quality classic clothes (slow fashion) at a reasonable price, or they provide trendy (fast fashion) items at a reasonable price. Here reasonable price means a great price-performance ratio, which for me is $1 per wear over the lifetime of an item. In other words, the trendy item that I can wear only 20 times because it will fall apart after 20 wears can’t cost more than $20 to have a good price-performance ration. While a coat that I can wear for 10 years (e.g. a shearling coat) for $2000 has a great price performance ratio.
Guess, who is the one who uses the affiliate links all the time? It’s me. I get a couple of cents back when I use my affiliate link to buy my own clothes, clothes I want. In other words, when a fashion or style blogger wants to monetize her blog, she needs an line store/shop where she sells her own fashion picks. Affiliate links don’t do the trick to make money for a living.
I also want to note that the brands I am affiliated with, don’t control these links. I am completely in control of what I write about an item, and I only buy clothes for my hard-earned money that fit my taste and style (evolution).
Broken links have to be fixed all the time
I check all the links in my posts before I hit publish. However, I keep fixing broken links all the time. Why? Some bloggers stop blogging for various reasons. Then a link to their blog has to be removed as it doesn’t lead anywhere. The same applies for brands.
The hardest part about fashion/style blogging
Posing in an indoor outfit outside at temperatures below -20F (-28.9oC). 😉 Here is the evidence for a photo shot at -40F (-40oC).
What would you read more about on High Latitude Style? What are your greatest challenges in getting the style you want? What are your style challenge that you want to be addressed in posts? Just use the form below to tell me. Thank you for your help improving High Latitude Style.
Welcome to the 124th Top of the World Style linkup party
Thanks to all of you who linked up in the past and make this party great and exciting with your inspiring outfit ideas. Welcome back! You are an awesome crowd!
When you are new, welcome. We are glad you are here. You can sign up the form below to join the VIPs who receive an email invitation each week for the Top of the World Style party.
As a “Thank You” for linking up, I will pin photos from this party’s outfit posts to the Top of the World Style pinterest group board. When you want to pin all the photos of your outfit post to this group board, please follow my boards on pinterest (pinterest requirement to add you), and send me an email with the request to be added to the group board contributors. I will email you an invitation. All you have to do then is to click accept and start pinning your outfits. I would love for you to join us.
By linking up you agree that I may feature you as Top of the World Style Winner, Top of the World OOTD Readers’ Fav or Top of the World OOTD My Fav and use a photo from your linked up post in the feature. Thank you. 🙂
Top of the World OOTDs
The Top of the World Style Winner is picked by a random generator from the party two weeks ago. The reasons are as follow: Each party runs a week minus 5 minutes. At the time of scheduling a new party, the old party is still in full swing and blogger still can join. To give all guests the same chance, the old party has to have closed before drawing the winner. In plain English, the Top of the World Style Winner visited the linkup party two weeks ago.
The winner of this week’s feature is Jen, the blogger at Librarian for Life and Style who submitted her winning post at the 122nd linkup party.
The post by Triina at Elegance Revisited became Top of the World OOTD Readers’ Fav as you clicked her post the most. Her shoulder duster earrings are really eye-catching. They are like the icing on the cake in her cool weekend look. ❤
Johanna, the blogger at 101 Things I Love, caught my eyes with her white denim and pink top with floral lace. This outfit became my favorite of last week’s party because of the unexpected pairing of white denim with this delicate top. Such a cool look.
Congrats ladies! Please grab your respective featured Top of the World Style button from my Linkup Page for your sidebar, featured or awards page. :).
Speaking of this Linkup Page, when you host a party, please send me an email with the day, name and your blog URL. I then will add you to the linkup directory. It’s a free promotion for your party!
Now let’s party. Everyone of any age and gender is welcome to share their fashion and style posts.
<a href="https://highlatitudestyle.files.wordpress.com/2015/03/hls-top-of-the-world-style_logo.jpg"><img class=" wp-image-11912 aligncenter" src="https://highlatitudestyle.files.wordpress.com/2015/03/hls-top-of-the-world-style_logo.jpg?w=200" data-wpmedia-src="https://highlatitudestyle.files.wordpress.com/2015/03/hls-top-of-the-world-style_logo.jpg" alt="#linkup #fashionlinkup #over40fashion | Top of the World Style linkup party logo | High Latitude Style | http://www.highlatitudestyle.com" width="200" height="190"></a>
- Grab the above banner and put it into your sidebar if you like
- Please follow your hostess via email, facebook, twitter, pinterest, google+, and/or instagram
- Linkup up to four of your fashion/style posts by simply adding your link below
- Please be a good sports and visit the posts of at least three of your linkup-fellows, introduce yourself to them to network and to make new friends. If you know them all already, I am sure they will still appreciate your stopping by and saying Hi. We all like traffic, don’t we?
- Please help that you and everyone of us gets more traffic by spreading the word about the party and tweet See the awesome outfits at the Top of the World Style linkup party. Thanks.
Thanks for stopping by and linking up!
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Photos of me: G. Kramm
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